Leroy (Lee) Basnight is a dynamic and results-driven creative professional with over 20 years of experience shaping brand identities, campaigns, and immersive strategies for diverse, purpose-driven clients. As a visionary leader, Lee has directed the creative and strategic efforts behind numerous award-winning campaigns, rebrands, and omni-channel marketing initiatives, driving economic prosperity and fostering deeper audience connections.
Lee’s portfolio includes transformative work for Intel, NBC, Coke, and Facebook (Meta), in addition to several independent brands and startups. Known for innovative thinking, Lee has developed immersive, research-driven methodologies inspired by analytical rigor and creative ingenuity, which allows him to successfully guide teams of researchers, and creatives to execute high-impact projects. In addition to contributing to hands on creative work when the situation requires it. With a career spanning multiple creative fields from motion graphics, to product design to generative AI; Lee is committed to delivering inspiring creative work that transforms ideas into tangible results.
A passionate advocate for innovation, motivation and excellence, Lee's goal is always to inspire teams, clients, and communities alike.
