https://youtu.be/HhQ7rC82ruM; Lee Basnight Post Production Reel; 0:45; A recent compilation of motion graphics and video editing work by Lee Basnight
https://youtu.be/CP3WlayX3Fw; BONNTI: Sir John Trailer; 0:31; Objective: The focus was on creating a dynamic motion graphic piece that would capture the attention of viewers and highlight the key benefits of the instructional class.
Approach: Utilizing rapid and flashy edits to retain attention while presenting the pertinent information.
Direct Role: Creative strategy. Motion graphics director and animator. Final video edit.
https://youtu.be/O72zTuv0nOk; Uniswap Web 3 IG Reel; 0:11; Objective: To convey the youthful and vibrant energy of the brand, while informing potential customers of the company USPs.
Approach: Modeling dynamic 3D graphics that can be looped on social media.
Direct Role: 3D model artist, 3D animator, Motion graphics animator.
https://youtu.be/N6bVsYhN8Xc; The Farmer's Dog "No Magic" TVC; 0:30; Objective: To display the euphoric feeling of The Farmer's Dog food to potential customers.
Approach: Utilizing Disney-like animated graphics and scoring.
Direct Role: Creative coordinator. Motion graphics animator. Final video edit and codec conversion.
https://youtu.be/zCxL7xBDy40;Southern Poverty Law Center: Get Out & Vote; 0:31; Objective: To capture the essence of Atlanta, while highlighting the importance of civic engagement. The client wanted to inspire and motivate voters, while effecting positive change in their communities.
Approach: To cast authentic members of the local community while highlighting recognizable visual landmarks within the city. We also wanted to keep the energy high with dynamic edits and flashy motion graphics.
Direct Role: Creative strategist. Video director. Camera operator.
https://youtu.be/-bhq_W8AeJE; Calibrate TVC "Doctor Guided Weight Loss"; 0:15; Objective: To craft an engaging and motivational visual experience that would deeply connect with our target audience.
Approach: To skillfully blend motivational messaging with uplifting lifestyle imagery, all in order to effectively demonstrate the product's benefits and inspire viewers to embark on their personal weight loss journey
Direct Role: Motion graphics director & animator. Video & audio editor.
https://youtu.be/wveZphU6EFs;Ronald Cohen IMPACT Book Trailer; 1:50; Objective: To produce a promotional book trailer for Sir Robert Cohen, that conveys the gravity of climate change, while also motivating and involving the audience.
Approach: To engage the audience with striking, dynamic, attention grabbing visuals initially and then juxtaposing that with hopeful, engaging, visuals that corresponds with compelling dialogue.
Direct Role: Creative strategist. Video editor. Motion graphics director and animator. Sound designer. Audio Editor.
https://youtu.be/MLn9EIqSGAY; Calibrate 2.0 Mobile App Walkthrough; 4:53; Objective: To create an informative, engaging and easy to follow app demo, for the purpose of onboarding new customers.
Approach: To convey the pertinent information, while utilizing dynamic motion graphics, that would prompt viewer retention, while staying within the brand guidelines.
Direct Role: Motion graphics animator. Video and audio editor.