Objective: To develop a somewhat humorous and promotional campaign in a variety of online aspect ratios, to promote the new seasons of Last Week Tonight.

Approach: To design straightforward content that follows a proper hierarchy of information.

Direct Role: Graphic designer.

Objective: To develop a promotional campaign that exudes a timeless yet contemporary feel, promotes the music brand.

Approach: To harken back to the essence of music, evoking sensations like the nostalgic crackle of vinyl, the tactile quality of an old ticket stub, and the vibrant scenes of a packed concert venue. Drawing inspiration from iconic vintage concert posters and fashion advertisements, the approach was to channel tactile aesthetics into each visual.

Direct Role: Creative strategist. Art direction. Generative Ai artist. Graphic designer.

Objective: To promote the new sitcom, Call Me Kat via a warm and friendly promo graphic, sized in a variety of formats.

Approach: To compose the primary cast photography in a dynamic and inviting manner, while adhering to the art direction of the tv show.

Direct Role: Graphic designer.

Objective: To promote the tour stop of electric dance artist, Kaytranada. The ask was to create an informational piece, that could also be a collectible keepsake.

Approach: The vision for this promotional concert poster was ignited by the distinctive style of music producer Kaytranada. Inspiration was found in his music, which led to incorporation of vibrant colors and segmented shapes to symbolize the seamless fusion of electronic, hip-hop, and R&B elements

Direct Role: Creative strategist. Art direction. Graphic designer.